In addition to reasonable price and good quality materials and tools (ADA based), I found their service to be trustworthy. I had a problem with a recent crown, but in honesty I believe it was my upper night guard, which I did not ask to have adjusted, caused some pressure on the tooth loosening it and the next morning it fell out eating a soft noodle. I immediately contacted the office, their were sorry to hear about my bad news. They were open to help me repair, at my earliest opportunity. This time Dr. Maurice and his assistant, both kind and compassionate medical professionals, attached a stronger cement and put a little ridge in it for stability...this is an example of outstanding service, thank you Simply Dental!